The anti-greenwashing playbook

The do's and don'ts in communicating your sustainability efforts.


Casually tossing around buzzwords like “Green,” “Carbon neutral,” or ”Eco-friendly”? If so, you might unknowingly be guilty of greenwashing. But hey, no need to go into a frenzy just yet – we've got the perfect playbook for you!

Discover which words to think twice before using and score some better alternatives. Stay in the loop on upcoming regulations and legal action against greenwashing, and follow with a handy checklist of do's and don'ts.

Download this free playbook to learn how to excel in your sustainability communication and leave greenwashing behind for good.

Here's a glimpse of what's inside:

  • Anti-greenwashing cheat sheet
  • Do's and Don'ts
  • Laws and regulations that tackle greenwashing
  • The importance of trustworthy data

You’ll like this playbook if: 
You’re a Sustainability Officer, Finance Manager Communications and PR Manager – or maybe even a Consultant offering sustainability management. In other words: anyone involved in the communication of a business's sustainability efforts.